Grahams Samson, pictured left with Boquhan farm manager Brian Wills, has shattered the British and World record price for a British Limousin Cattle Society sale, also breaking the all breeds beef record for the sales centre Borderway Mart, Carlisle. The 18 month old bull was also placed Supreme Champion at the pre-sale show. When asked by the farming press about Samson, Robert, said "this is the best animal we have bred, he is out of an exceptional breeding cow. Samson is the cream of our 50 Pedigree Limousin herd that was started in 1979". Robert has also retained 200 of the 300 straws of semen taken from Samson with proud new owner Doug Edgar, saying that he also would make semen available for sale.

Underbidders for Samson were father and son Drew and Bob Adam, of Newhouse of Glamis, Glamis, Angus, who kicked of the bidding at 20,000gns, while Doug Edgar entered the bidding alongside several other breeders after the price topped 40,000gns.

The final quote of the day belongs to Auctioneer David Thomlinson who described the sale as "UNBELIEVABLE".